Privacy Policy
Privacy Policy
Last Updated: October 14, 2022
This privacy policy (“Privacy Policy”), together with Terms of Use, describes the manner in which Anam
Fashion Private Limited (“Company”/ “We”/ “Us”/ “Our”) collects, stores, uses, and/or discloses information
or data shared by our users (“You”/“Your”/“Customer”) when You access Our Platform or use our Services or
interact with us through email, text and other modes of communication whether as a registered user or
otherwise.
We urge You to carefully read and understand the Privacy Policy. By accessing the Platform, You agree to and
give Your consent and acceptance to the terms and conditions mentioned herein, including the manner of
collection, storage and use of Your Personal Information. In case You disagree with the terms and conditions of
the Privacy Policy, You should not use or access or continue with the Platform. If You have any questions or
concerns regarding this Privacy Policy, please refer to the contact us section below.
This Privacy Policy is an electronic record in the form of an electronic contract formed under the Information
Technology Act, 2000 and the rules made thereunder including any amendments thereto. This Privacy Policy
does not require any physical, electronic or digital signature. This Privacy Policy is published and shall be
construed in accordance with the provisions of the Information Technology (Reasonable Security Practices and
Procedures and Sensitive Personal Data of Information) Rules, 2011 under the Information Technology Act,
2000; which requires publishing of the privacy policy for the collection, use, storage and transfer of sensitive
personal data or information.
In this Privacy Policy, capitalised terms unless otherwise defined herein shall bear the same meanings as
ascribed to them under terminologies in the Terms of Use shall be applicable.
1. Revisions to Privacy Policy:
We reserve the right to update and revise this Privacy Policy at any time. You can determine if this Privacy
Policy has been revised since Your last visit by referring to the “Last Updated” date at the top of this page. You
should therefore periodically review this Privacy Policy to ensure that You are aware of its terms and
amendments. Your continued use of the Platform following the update to the Privacy Policy constitutes Your
acceptance of the terms of the Privacy Policy as amended or revised by Us.
2. General:
This Privacy Policy covers Our treatment of Information that the Company collects and receives, including
Information related to Your past use of the Platform. Technology and security policies, rules and other
precautions are used to shield Your Information from unlawful intruders, unauthorized access, destruction and
accidental loss. Our Privacy Policy is designed to assist You in understanding how We collect, use and safeguard
the Information You provide to Us and to assist You in making informed decisions when using Our Platform.
3. Information collected by Us
We are committed to respecting Your privacy. Our primary goal of collecting Your Information is to provide
You a safe, efficient, smooth and customized experience and to provide and improve our Services to You. This
allows the Company to provide Services and features that most likely meet Your needs, and to customize Our
Platform to make Your experience safer and easier.
When You visit the Platform, We may collect the following information:
3.1. Information You Provide to us (Personal Information): Information that You knowingly disclose to
Us, these may include:
i. Personal Data such as Your name, age, height, weight, e-mail address, contact number, address;
ii. social media account details, profile image;
iii. payment information (such as Your credit card information and billing address),
iv. information provided as part of online questionnaires (such as responses to any customer
satisfaction surveys or market research)
v. communicate with Us via social media websites, third-party apps or similar technologies;
vi. contact Us with an inquiry or ask Us to provide You with information;
vii. in certain cases Your marketing preferences; and
viii. measurement data which may be either body measurement or garment measurement.
3.2. Automatic Information: These types of personal information pertains to data collected automatically
either generated by the use of the Service or from the Service infrastructure itself and may relate to Your
device (such as your PC, tablet, or another mobile device), Your use of our Platform (as well as certain
third-party websites with whom we have partnered), and/or Your personal preferences, interests, or
geographic location. Examples of these types of information include:
i. Geographic location, which automatically becomes accessible to Us by virtue of You accessing
the Platform on Your device
ii. Usage Data information such as the Internet Protocol address (IP address) of your device,
operating system, browser type, browser version.
iii. the pages of our Service that you visit, the time and date of your visit, the time spent on those
pages;
iv. unique device identifiers and other diagnostic data. This information may also include the URL
that you just came from (whether this URL is on the website or not, your computer browser
information, and other information associated with your interaction with the Service.
3.3. Stored Information: We store all data that is shared by You or by a third party on Your behalf such as
image files, documents etc. either at the time of accessing the Platform or on information provided by
You through social media platforms such as but not limited to WhatsApp and Instagram or at a later
stage.
Personal Information, Sensitive Financial Information, Automatic Information and Stored Information
shall individually be referred to as “Personal Information”, “Automatic Information”, “Stored
Information” and collectively as “Information”.
Information does not refer to any content that You may share with Us for the purposes of publishing on Our
Platform. Such content shall be governed by Our Terms of Use.
4. Manner in which we collect Information and Cookies
Within Our Platform, You may be asked to provide Personal Information about yourself. We will collect
Personal Information only when
i. You voluntarily provide it. Be assured that the Personal Information You provide remains
strictly confidential and will be used or disclosed only for the purposes for which it was
collected and will not be used or disclosed for any other reason unless You have given us
consent to do so.
ii. You register yourself with us in order to use the Platform and / or place order and/ or avail our
services or communicate with Us.
We also receive and store certain types of Information whenever you interact with us such as:
i. Like many other websites and apps, we use cookies, scripts, pixel tags, etags, web beacons and
similar technologies (collectively referred to as “Cookies”) to help us gather and store
information about visitors to our Platform and certain third-party websites with whom we have
partnered. When you interact with Our Website, cookies may collect information such as IP
address, preferences, browsed products, cart identification, country code, etc., which helps us in
improving user experience. If you refuse to accept cookies, you may not be able to use our
Platform. We use third-party cookies and your Personal Information is dealt with their privacy
policies. By using the Website, you are authorizing us to gather, parse, and retain data related to
the provision of our Service.
ii. We may also receive/store Information about Your location and your electronic / mobile device,
including a unique identifier for your device. We may use this information for internal analysis
and to provide you with location-based services, such as advertising, search results, and other
personalized content. In order to avail our location enabled services, we rely on IP address based
lookup which does not provide the exact location but only contains country code, state code and
zip code. This information is recorded to customize the Website with location based information.
iii. We may collect Information about You from other sources also, such as updated delivery and
address information from Our carriers, which we use to correct Our records and deliver your
next purchase more easily. We will only retain Personal Information and such other Information
as long as necessary for the fulfillment of such purposes and to meet legal requirements and
compliances.
What is a Cookie?
A cookie is a text-only string of information that a website transfers to the cookie file of the browser on
your device’s hard disk. A cookie will typically contain the name of the domain from which the cookie
has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number.
Cookies are useful because they allow a website to recognize a user’s device. You can find more
information about cookies at: www.allaboutcookies.org.
What types of cookies do we use?
We use two broad types of cookies:
i. First party cookies, served directly by Us to Your device when you visit our website.
ii. Third party cookies, served by a third party on Our behalf when You visit our website and
certain third-party websites with whom We have partnered.
What do We use cookies for?
The cookies We use can be divided into four broad categories:
i. Strictly Necessary cookies;
ii. Performance cookies;
iii. Functionality cookies; and
iv. Marketing cookies.
See below for more details regarding each of these categories of cookies.
1. Strictly Necessary Cookies
These cookies are essential to enable You to move around the website and use its features, such as
accessing secure areas of the website. Examples of Strictly Necessary Cookies We may use on the
Platform include Content Management Cookies which are required by the site for the content
management system to work and Template Preference Cookies which are necessary for mobile sites and
enable the site to look and feel the way it is intended to.
2. Performance Cookies
These cookies collect information about how visitors use a website, for instance which pages visitors go
to most often, and any error messages visitors receive from web pages. These cookies don’t collect
information that directly identifies a visitor. Information collected by these cookies is often aggregated
and therefore becomes anonymous. It is only used to improve how a website works.
We use Google Analytics to help analyse use of the site. This analytical tool uses cookies to collect
standard internet log information and visitor behaviour information which is then aggregated so that it
does not identify any individuals. The information about Your use of theWebsite and your IP address is
transmitted to Google and is used by us to evaluate visitors’ use of the website, compile statistical reports
on website activity and create a profile of aggregated visitors based on demographics and interests. We
also use a tool called Google Display Network Impression Reporting to help us understand which adverts
we place on other Websites in the Google Display Network are better at attracting visitors to our website.
To opt out of being tracked by Google Analytics across all websites visit
http://tools.google.com/dlpage/gaoptout.
3. Functionality Cookies
These cookies allow the website to remember choices You make (such as your username, language or the
region You are in) and provide enhanced, more personal features. The information these cookies collect
may be anonymised and they cannot track Your browsing activity on other websites.
We may place a cookie to remember Your preferences (Preference Cookie) so that You do not need to re-
enter your details (country/age and language preferences) on Our gateway page. This is not suitable if
You share your computer with someone else.
We may also use Session Cookies, which are temporary cookies that remember user choices regarding the
site, and preferences you have selected during the session. These cookies are deleted as soon as You leave
the site.
4. Marketing Cookies
These cookies are used to deliver content that is more relevant to You and Your interests based on your
previous browsing across the web as well as keywords We may be able to gather from the URLs of
webpages from which You accessed the Website, Your IP address and any search engine used to reach
the Website. Also these cookies may be used to deliver online interest-based advertising to You (either
within this website or when You visit third party websites, including third party social media platforms)
or to limit the number of times You see an advertisement. They stay on your computer unless You delete
them and they remember that You have visited a website.
Marketing cookies we use include Third Party Cookies such as those set by Google and Facebook, whom
We may use for online interest-based advertising. You can read Google’s privacy policy here:
https://policies.google.com/technologies/partner-sites. We may also use certain Facebook advertising
tools (such as Facebook “pixel”) for online interest-based advertising purposes – you can read Facebook’s
data privacy policy here: https://www.facebook.com/about/privacy/.
We may also use certain service providers to set cookies on our behalf via third party websites with
whom we have partnered.
We may also use social sharing plugins and cookies. The Social Sharing plugin works by linking you
with social media sites such as Facebook, Whatsapp, Twitter, Instagram and Pinterest and allows
interaction between your activity on social media sites and on Our Website through your direction. For
example, using the Facebook ‘Like’ and ‘Share’ buttons on the Website. Social Sharing cookies are used
to remember that You are logged in to the Website.
How to manage cookies?
There are a number of ways to manage cookies.
If You are using a web browser (e.g. Google Chrome or Mozilla Firefox), You have the ability to accept
or decline cookies by modifying the settings in your browser. Please refer to Your browser instructions or
help screen to learn more about the functions which Your browser provides to manage cookies. If You
use different browsers and/or different devices You may need to ensure that each browser is adjusted to
suit Your cookie preferences. For instructions on how to manage cookies in Your browser, please read the
information available here: http://www.allaboutcookies.org/manage-cookies/. Please note that You may
not be able to use all the interactive features of our site if all cookies are disabled.
If You are using a mobile app, the operating system of your mobile device (e.g. Apple iOS, Google
Android or Microsoft Windows) provides privacy settings which let You manage how mobile apps use
technologies similar to cookies to recognise Your device and in certain cases make interest-based
advertising available within mobile apps You use. Please refer to the instructions or help pages of your
mobile operating system to learn more about the functions which it provides to manage these privacy
settings.
5. Use of Information:
5.1. We use Your Information for understanding Users in such a way as to provide better Services of the
Platform;
5.2. We use Your Information to customize Your experience; detect and protect Us against error, fraud and
other criminal activity, enforce Our terms and conditions, and as otherwise described to You at the time
of collection;
5.3. To send You communication, as per Your notification settings, on any updates or developments
pertaining to the Platform or Your use of the Platform;
5.4. To provide You with technical support, including Platform updates. We also use third-party analytics,
tracking, optimization, and targeting tools to understand how You engage with our Service so that we can
improve it and cater personalized content/ads according to their preferences.; and
5.5. To fulfil the Services
We will not sell, license or trade your Personal Information. We will not share your Personal Information with
others unless they are acting under our instructions or we are required to do so by law.
6. LEGAL BASIS FOR PROCESSING PERSONAL DATA UNDER THE GENERAL DATA
PROTECTION REGULATION (GDPR)
If you are from the European Economic Area (EEA), the Company legal basis for collecting and using the
Information described in this Privacy Policy depends on the personal data we collect and the specific
context in which we collect it.
We may process your personal data because:
i. We need to perform a contract with you
ii. You have given us permission to do so
iii. The processing is in our legitimate interests and it is not overridden by your rights
iv. For payment processing purposes
v. To comply with the law
7. Information Sharing Policy
7.1. Generally, the Company will not disclose personally identifiable information that We collect through
Your use of the Platform to unaffiliated third parties. We reserve the right, however, to provide such
information to Our affiliates, third party contractors, employees, contractors, agents, and designees to the
extent necessary to enable them to perform certain Platform related Services (such as improving Platform
related Services and features, or maintenance Services) on Our behalf.
7.2. We value your Personal Information and only share it with third parties in circumstances where such
sharing conforms to law, any applicable confidentiality agreements, and our policies and practices. From
time to time we may disclose Personal Information to:
i. third parties where you have provided your consent;
ii. our service providers and subcontractors, including our affiliates, and/or third-party
websites (such as social media platforms or search engines) retained to perform functions
on our behalf, or to provide services to us; credit card and data processing; software
development; Website hosting and management; information technology and office
services; body measurement as provided by You with tailors for alteration purposes or
with designers for customisation, Your shipping address to courier companies, legal,
accounting, audit and other professional service providers; and other services related to
our business), provided such service providers and subcontractors have entered into
written agreements with us and do not collect, use, or disclose the Personal Data for any
purpose other than to perform such functions on our behalf, to provide services to us, or
as otherwise required or permitted by law;
iii. third parties who, in our reasonable judgment, are providing or seeking the information
as Your authorized or appointed legal agent;
iv. a person or entity, in the event of a sale, merger, consolidation, change in control,
transfer of substantial assets, financing, reorganization, or liquidation whereby we
transfer, sell, or assign to such third party information concerning Your relationship with
us, including without limitation, Personal Information that You provide and other
information concerning Your relationship with us; and
v. to any third party if We believe that We are required to do so for any or all of the
following reasons: (i) by law; (ii) to comply with legal processes or governmental
requests; (iii) to prevent, investigate, detect, or prosecute criminal offenses or attacks on
the technical integrity of the Platform or Our network; and/or (iv) to protect the rights,
property, or safety of or Our employees, the Users of the Platform, the public, or You.
8. Data retention:
8.1. Unless a longer retention period is required or permitted by law, we will only hold Your Personal
Information on Our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy.
8.2. Even if We delete Your Personal Information, it may persist on backup or archival media for legal, tax or
regulatory purposes.
8.3. We will also retain Automatic Information for internal analysis purposes. Automatic Information is
generally retained for a shorter period of time, except when this data is used to strengthen the security or
to improve the functionality of our Service, or we are legally obligated to retain this data for longer
periods.
9. Security:
The Platform takes Your security seriously and We take precautions to keep Your Information secure. We have
put in place appropriate physical, electronic and managerial procedures to safeguard the information that We
collect. However, due to the open communication nature of the internet, We cannot guarantee that
communications between You and the Company, or information stored on Our Platform, will be free from
unauthorized access by third parties. Any transmission of information by You to Our Platform is at Your own
risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that
the security of any account you might have with us has been compromised), please immediately notify us of the
problem by contacting us at the contact details below.
10. INTERFACES WITH THIRD-PARTY WEBSITES AND SERVICES
Our Platform may contain links, references, and content from other websites and services outside of our control.
Please be aware that we have no control over these websites and services and our Privacy Policy does not apply
to them.
We will not be liable to you for any issues arising in connection with their use of your information and we
encourage you to read the Privacy and Cookie Notices and Conditions of Use of any linked, referenced, or
interfacing websites and services you visit or use.
11. USER PROFILE ON THE WEBSITE
We will keep your Personal Information in our possession accurate, complete, current and relevant,
based on the most recent information made available to us. If you have provided any Personal
Information or Information about yourself, and would like to modify them, you may do so at any time
by signing in and changing your profile settings and information. You can also email to us at
privacy@theethnic.co. You agree that the Company will not be liable directly, indirectly, incidentally or
consequentially for any damages or liability as a result of disclosing Personal Information or other
Information through your account including your profile with any third party for the fulfilment of
services.
We post customer testimonials and reviews on our Website which may contain Personal Information.
We do obtain the customer's consent via email prior to posting the testimonial to post their name along
with their testimonial. If you would like to request to have your testimonial or review removed from our
Website you may email us at privacy@theethnic.co. We make efforts to keep such testimonials or
review or pictures secure, however we cannot guarantee cent percent security for such testimonial
reviews or picture and such testimonial can be misused by third parties. We use a third party email
provider to store emails you send us. You agree and confirm that such testimonials and review shall be
our property.
12. Service Providers:
We may employ or partner with third-party companies and individuals to facilitate our Service (“Service
Providers”), provide the Service on Our behalf, perform Service-related services or assist Us in analyzing
how Our Service is used. These third parties may have access to your Personal Information only to
perform the tasks on our behalf and are obligated not to disclose or use it for any other purpose. The third
parties with whom information may be shared includes but is not limited to:
i. We use a third party server to host our Website. Our Website server automatically logs the IP
address you use to access our Website as well as other information about your visit such as the
pages accessed, information requested, the date and time of the request, the source of Your
access to our Website (for instance the website or URL (link) which referred You to our
Website), and Your browser version and operating system). Our third party hosting service
provider stores server logs to ensure network and IT security so that the server and Website
remain uncompromised. This includes analyzing log files to help identify and prevent
unauthorized access to our network, the distribution of malicious code, denial of services attacks
and other cyberattacks, by detecting unusual or suspicious activity. Unless, We are investigating
suspicious or potential criminal activity, We do not make, nor do We allow our Website server
provider to make any attempt to identify You from the information collected via server logs.
ii. We collect measurements data which may be either body measurements, or garment
measurements, which we store on our servers for better user experience next time when the same
customer visits our Website. You agree and confirm that we can share your such measurements
with tailors / designers who may be our third-party service provider to customize your garments.
iii. We will also be sharing your Personal Information with our logistic partner for shipping the
product to You.
iv. We use other third party service providers such as short message service provider to deliver
messages such as OTP, transactional and promotional messages on our behalf.
v. Payments: We have engaged external service providers who provide payment gateways on our
Website. In order to process your payment, we use a number of third-party payment processors,
including but not limited to Cashfree, Razorpay, Mobikwik, PayTM, AmazonPay, Verifone, 2
Checkout, Paypal. Your payment will be processed by the payment provider You choose to
process Your payment via a payment gateway. The payment gateway has not necessarily been
screened or reviewed by Us and We are neither responsible for the privacy practices or the
contents of such payment gateway nor shall be held answerable for the inaccurate, or
inappropriate information which appears on such payment gateway. The said payment gateway
may contain cookies. While We use cookies in other parts of the Website, cookies received with
the payment gateway are / may be collected by such service provider and we do not have access
to that information.
It will be presumed that payment is made out of Your bank account / credit card / debit card
through payment gateway and not from third party account. Payment and other terms of the
payment gateway shall be read and understood by You, before commencing any transaction with
us. Please note the moment You opt for the payment gateway services You will be transferred to
the application / website of payment gateway service provider and We will not be liable for any
activities/ transactions entered between You and payment gateway service provider.
Our Privacy Policy does not address, and we are not responsible for the privacy, use, collection, storage or
transfer of information or other practices of any third party, including but not limited to payment gateways to
which the Website links. The inclusion of a link on the Website does not imply our endorsement of the linked
application or such services. Please note that We are not responsible for the collection, usage and disclosure
policies and practices (including data security practices) of any third party. We do not collect any financial
information, card number, cvv, etc. Such information are entirely handled by third party payment gateway
service providers.
13. Legal Disclaimer:
We reserve the right to disclose Your personally identifiable information as required by law and when we
believe that disclosure is necessary to protect Our rights and/or to comply with a judicial proceeding, court order
or legal process served on Our Platform. We may be required to share the aforesaid information with
government authorities and agencies for the purposes of verification of identity or for prevention, detection,
investigation including cyber incidents, prosecution and punishment of offences. You agree and consent for the
Company to disclose Your Information, if so required under the applicable law.
14. A Special Note about Children:
The Services under the Platform are not directed towards children under the age of 18 (eighteen). They are not
allowed to register with or use the service or provide personal data. If you are a parent or guardian and you are
aware that your Child has provided us with Personal Information, please contact us. If We discover that We have
collected personal information from a child under 18 without verification of parental consent, We will take steps
to remove that information.
15. Governing Law:
The laws of India shall govern this Privacy Policy, regardless of Your location. You hereby expressly consent to
exclusive jurisdiction and venue located in Bangalore, India, for all matters or disputes arising out of or relating
to the Terms of Use or Your access or use of the Platform and Services.
ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO THE TERMS OF USE OR YOUR USE
OF THE PLATFORM MUST BE BROUGHT BY YOU WITHIN ONE (1) MONTH OF THE DATE SUCH
CAUSE OF ACTION FIRST AROSE, OR SUCH CAUSE OF ACTION IS FOREVER WAIVED BY YOU.
EACH CAUSE OF ACTION SHALL BE ADJUDICATED INDIVIDUALLY, AND YOU AGREE NOT TO
COMBINE YOUR CLAIM WITH THE CLAIM OF ANY THIRD PARTY.
16. CLAUSES SPECIFIC TO USERS WHO ARE DOMICILED IN EUROPE
While we process your data, we strictly adhere to the General Data Protection Regulation (“GDPR”) currently
in force throughout Europe and available to all citizens of the European Union.
You can assert the following rights against us within the scope of the GDPR in relation to your personal data:
● Your right to information and access in accordance with Article 15 of the GDPR,
● Your right to rectification under Article 16 GDPR,
● Your right to erasure under Article 17 GDPR,
● Your right to restriction of processing under Article 18 GDPR and
● Your right to data portability under Article 20 GDPR.
● You also have a right to lodge a complaint the competent data protection supervisory authority (Article 77
GDPR in conjunction with § 19 BDSG).
● You can also withdraw a given declaration of consent to the processing of your personal data at any time.
Please note that this declaration cannot work retrospectively.
17. CLAUSES SPECIFIC TO USERS WHO ARE DOMICILED IN CALIFORNIA
The laws in force in the state of California, United States of America, requires the Company to state the various
rights that the California Consumer Privacy Act (“CCPA”) provides to those people who are domiciled in
California. The CCPA grants state residents’ certain rights, including the rights to access specific types of
personal data, to learn how we process personal data, to request deletion of personal data, and not to be denied
goods or services for exercising these rights.
If you are an authorized agent wishing to exercise rights on behalf of a California resident, please contact us and
provide a copy of the consumer’s written authorization designating you as their agent.
We may need to verify your identity and place of residence before completing your CCPA rights request.
18. CONSENT WITHDRAWAL, DATA DOWNLOAD & DATA REMOVAL REQUESTS
To withdraw your consent, or to request the download or delete your data with us for any or all our services at
any time, please email us at privacy@theethnic.co.
19. Grievance Redressal:
If You find any discrepancies or have any grievances in relation to the collection, storage, use, disclosure and
transfer of Your Personal Information under this Privacy Policy or other terms and conditions or policies of the
Company, please contact Us at dataprivacy.grievanceofficer@theethnic.co.
Alternatively, you can also contact the Grievance Officer directly. The name and contact details of the
Grievance Officer are provided below:
Aman Bajaj
Anam Fashion Pvt Ltd., 3 rd Floor Above Café 27, HSR Layout, Sector 2,
Bangalore, Karnataka
dataprivacy.grievanceofficer@theethnic.co
9AM - 5PM (on all working days)
Last Updated: October 14, 2022
This privacy policy (“Privacy Policy”), together with Terms of Use, describes the manner in which Anam
Fashion Private Limited (“Company”/ “We”/ “Us”/ “Our”) collects, stores, uses, and/or discloses information
or data shared by our users (“You”/“Your”/“Customer”) when You access Our Platform or use our Services or
interact with us through email, text and other modes of communication whether as a registered user or
otherwise.
We urge You to carefully read and understand the Privacy Policy. By accessing the Platform, You agree to and
give Your consent and acceptance to the terms and conditions mentioned herein, including the manner of
collection, storage and use of Your Personal Information. In case You disagree with the terms and conditions of
the Privacy Policy, You should not use or access or continue with the Platform. If You have any questions or
concerns regarding this Privacy Policy, please refer to the contact us section below.
This Privacy Policy is an electronic record in the form of an electronic contract formed under the Information
Technology Act, 2000 and the rules made thereunder including any amendments thereto. This Privacy Policy
does not require any physical, electronic or digital signature. This Privacy Policy is published and shall be
construed in accordance with the provisions of the Information Technology (Reasonable Security Practices and
Procedures and Sensitive Personal Data of Information) Rules, 2011 under the Information Technology Act,
2000; which requires publishing of the privacy policy for the collection, use, storage and transfer of sensitive
personal data or information.
In this Privacy Policy, capitalised terms unless otherwise defined herein shall bear the same meanings as
ascribed to them under terminologies in the Terms of Use shall be applicable.
1. Revisions to Privacy Policy:
We reserve the right to update and revise this Privacy Policy at any time. You can determine if this Privacy
Policy has been revised since Your last visit by referring to the “Last Updated” date at the top of this page. You
should therefore periodically review this Privacy Policy to ensure that You are aware of its terms and
amendments. Your continued use of the Platform following the update to the Privacy Policy constitutes Your
acceptance of the terms of the Privacy Policy as amended or revised by Us.
2. General:
This Privacy Policy covers Our treatment of Information that the Company collects and receives, including
Information related to Your past use of the Platform. Technology and security policies, rules and other
precautions are used to shield Your Information from unlawful intruders, unauthorized access, destruction and
accidental loss. Our Privacy Policy is designed to assist You in understanding how We collect, use and safeguard
the Information You provide to Us and to assist You in making informed decisions when using Our Platform.
3. Information collected by Us
We are committed to respecting Your privacy. Our primary goal of collecting Your Information is to provide
You a safe, efficient, smooth and customized experience and to provide and improve our Services to You. This
allows the Company to provide Services and features that most likely meet Your needs, and to customize Our
Platform to make Your experience safer and easier.
When You visit the Platform, We may collect the following information:
3.1. Information You Provide to us (Personal Information): Information that You knowingly disclose to
Us, these may include:
i. Personal Data such as Your name, age, height, weight, e-mail address, contact number, address;
ii. social media account details, profile image;
iii. payment information (such as Your credit card information and billing address),
iv. information provided as part of online questionnaires (such as responses to any customer
satisfaction surveys or market research)
v. communicate with Us via social media websites, third-party apps or similar technologies;
vi. contact Us with an inquiry or ask Us to provide You with information;
vii. in certain cases Your marketing preferences; and
viii. measurement data which may be either body measurement or garment measurement.
3.2. Automatic Information: These types of personal information pertains to data collected automatically
either generated by the use of the Service or from the Service infrastructure itself and may relate to Your
device (such as your PC, tablet, or another mobile device), Your use of our Platform (as well as certain
third-party websites with whom we have partnered), and/or Your personal preferences, interests, or
geographic location. Examples of these types of information include:
i. Geographic location, which automatically becomes accessible to Us by virtue of You accessing
the Platform on Your device
ii. Usage Data information such as the Internet Protocol address (IP address) of your device,
operating system, browser type, browser version.
iii. the pages of our Service that you visit, the time and date of your visit, the time spent on those
pages;
iv. unique device identifiers and other diagnostic data. This information may also include the URL
that you just came from (whether this URL is on the website or not, your computer browser
information, and other information associated with your interaction with the Service.
3.3. Stored Information: We store all data that is shared by You or by a third party on Your behalf such as
image files, documents etc. either at the time of accessing the Platform or on information provided by
You through social media platforms such as but not limited to WhatsApp and Instagram or at a later
stage.
Personal Information, Sensitive Financial Information, Automatic Information and Stored Information
shall individually be referred to as “Personal Information”, “Automatic Information”, “Stored
Information” and collectively as “Information”.
Information does not refer to any content that You may share with Us for the purposes of publishing on Our
Platform. Such content shall be governed by Our Terms of Use.
4. Manner in which we collect Information and Cookies
Within Our Platform, You may be asked to provide Personal Information about yourself. We will collect
Personal Information only when
i. You voluntarily provide it. Be assured that the Personal Information You provide remains
strictly confidential and will be used or disclosed only for the purposes for which it was
collected and will not be used or disclosed for any other reason unless You have given us
consent to do so.
ii. You register yourself with us in order to use the Platform and / or place order and/ or avail our
services or communicate with Us.
We also receive and store certain types of Information whenever you interact with us such as:
i. Like many other websites and apps, we use cookies, scripts, pixel tags, etags, web beacons and
similar technologies (collectively referred to as “Cookies”) to help us gather and store
information about visitors to our Platform and certain third-party websites with whom we have
partnered. When you interact with Our Website, cookies may collect information such as IP
address, preferences, browsed products, cart identification, country code, etc., which helps us in
improving user experience. If you refuse to accept cookies, you may not be able to use our
Platform. We use third-party cookies and your Personal Information is dealt with their privacy
policies. By using the Website, you are authorizing us to gather, parse, and retain data related to
the provision of our Service.
ii. We may also receive/store Information about Your location and your electronic / mobile device,
including a unique identifier for your device. We may use this information for internal analysis
and to provide you with location-based services, such as advertising, search results, and other
personalized content. In order to avail our location enabled services, we rely on IP address based
lookup which does not provide the exact location but only contains country code, state code and
zip code. This information is recorded to customize the Website with location based information.
iii. We may collect Information about You from other sources also, such as updated delivery and
address information from Our carriers, which we use to correct Our records and deliver your
next purchase more easily. We will only retain Personal Information and such other Information
as long as necessary for the fulfillment of such purposes and to meet legal requirements and
compliances.
What is a Cookie?
A cookie is a text-only string of information that a website transfers to the cookie file of the browser on
your device’s hard disk. A cookie will typically contain the name of the domain from which the cookie
has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number.
Cookies are useful because they allow a website to recognize a user’s device. You can find more
information about cookies at: www.allaboutcookies.org.
What types of cookies do we use?
We use two broad types of cookies:
i. First party cookies, served directly by Us to Your device when you visit our website.
ii. Third party cookies, served by a third party on Our behalf when You visit our website and
certain third-party websites with whom We have partnered.
What do We use cookies for?
The cookies We use can be divided into four broad categories:
i. Strictly Necessary cookies;
ii. Performance cookies;
iii. Functionality cookies; and
iv. Marketing cookies.
See below for more details regarding each of these categories of cookies.
1. Strictly Necessary Cookies
These cookies are essential to enable You to move around the website and use its features, such as
accessing secure areas of the website. Examples of Strictly Necessary Cookies We may use on the
Platform include Content Management Cookies which are required by the site for the content
management system to work and Template Preference Cookies which are necessary for mobile sites and
enable the site to look and feel the way it is intended to.
2. Performance Cookies
These cookies collect information about how visitors use a website, for instance which pages visitors go
to most often, and any error messages visitors receive from web pages. These cookies don’t collect
information that directly identifies a visitor. Information collected by these cookies is often aggregated
and therefore becomes anonymous. It is only used to improve how a website works.
We use Google Analytics to help analyse use of the site. This analytical tool uses cookies to collect
standard internet log information and visitor behaviour information which is then aggregated so that it
does not identify any individuals. The information about Your use of theWebsite and your IP address is
transmitted to Google and is used by us to evaluate visitors’ use of the website, compile statistical reports
on website activity and create a profile of aggregated visitors based on demographics and interests. We
also use a tool called Google Display Network Impression Reporting to help us understand which adverts
we place on other Websites in the Google Display Network are better at attracting visitors to our website.
To opt out of being tracked by Google Analytics across all websites visit
http://tools.google.com/dlpage/gaoptout.
3. Functionality Cookies
These cookies allow the website to remember choices You make (such as your username, language or the
region You are in) and provide enhanced, more personal features. The information these cookies collect
may be anonymised and they cannot track Your browsing activity on other websites.
We may place a cookie to remember Your preferences (Preference Cookie) so that You do not need to re-
enter your details (country/age and language preferences) on Our gateway page. This is not suitable if
You share your computer with someone else.
We may also use Session Cookies, which are temporary cookies that remember user choices regarding the
site, and preferences you have selected during the session. These cookies are deleted as soon as You leave
the site.
4. Marketing Cookies
These cookies are used to deliver content that is more relevant to You and Your interests based on your
previous browsing across the web as well as keywords We may be able to gather from the URLs of
webpages from which You accessed the Website, Your IP address and any search engine used to reach
the Website. Also these cookies may be used to deliver online interest-based advertising to You (either
within this website or when You visit third party websites, including third party social media platforms)
or to limit the number of times You see an advertisement. They stay on your computer unless You delete
them and they remember that You have visited a website.
Marketing cookies we use include Third Party Cookies such as those set by Google and Facebook, whom
We may use for online interest-based advertising. You can read Google’s privacy policy here:
https://policies.google.com/technologies/partner-sites. We may also use certain Facebook advertising
tools (such as Facebook “pixel”) for online interest-based advertising purposes – you can read Facebook’s
data privacy policy here: https://www.facebook.com/about/privacy/.
We may also use certain service providers to set cookies on our behalf via third party websites with
whom we have partnered.
We may also use social sharing plugins and cookies. The Social Sharing plugin works by linking you
with social media sites such as Facebook, Whatsapp, Twitter, Instagram and Pinterest and allows
interaction between your activity on social media sites and on Our Website through your direction. For
example, using the Facebook ‘Like’ and ‘Share’ buttons on the Website. Social Sharing cookies are used
to remember that You are logged in to the Website.
How to manage cookies?
There are a number of ways to manage cookies.
If You are using a web browser (e.g. Google Chrome or Mozilla Firefox), You have the ability to accept
or decline cookies by modifying the settings in your browser. Please refer to Your browser instructions or
help screen to learn more about the functions which Your browser provides to manage cookies. If You
use different browsers and/or different devices You may need to ensure that each browser is adjusted to
suit Your cookie preferences. For instructions on how to manage cookies in Your browser, please read the
information available here: http://www.allaboutcookies.org/manage-cookies/. Please note that You may
not be able to use all the interactive features of our site if all cookies are disabled.
If You are using a mobile app, the operating system of your mobile device (e.g. Apple iOS, Google
Android or Microsoft Windows) provides privacy settings which let You manage how mobile apps use
technologies similar to cookies to recognise Your device and in certain cases make interest-based
advertising available within mobile apps You use. Please refer to the instructions or help pages of your
mobile operating system to learn more about the functions which it provides to manage these privacy
settings.
5. Use of Information:
5.1. We use Your Information for understanding Users in such a way as to provide better Services of the
Platform;
5.2. We use Your Information to customize Your experience; detect and protect Us against error, fraud and
other criminal activity, enforce Our terms and conditions, and as otherwise described to You at the time
of collection;
5.3. To send You communication, as per Your notification settings, on any updates or developments
pertaining to the Platform or Your use of the Platform;
5.4. To provide You with technical support, including Platform updates. We also use third-party analytics,
tracking, optimization, and targeting tools to understand how You engage with our Service so that we can
improve it and cater personalized content/ads according to their preferences.; and
5.5. To fulfil the Services
We will not sell, license or trade your Personal Information. We will not share your Personal Information with
others unless they are acting under our instructions or we are required to do so by law.
6. LEGAL BASIS FOR PROCESSING PERSONAL DATA UNDER THE GENERAL DATA
PROTECTION REGULATION (GDPR)
If you are from the European Economic Area (EEA), the Company legal basis for collecting and using the
Information described in this Privacy Policy depends on the personal data we collect and the specific
context in which we collect it.
We may process your personal data because:
i. We need to perform a contract with you
ii. You have given us permission to do so
iii. The processing is in our legitimate interests and it is not overridden by your rights
iv. For payment processing purposes
v. To comply with the law
7. Information Sharing Policy
7.1. Generally, the Company will not disclose personally identifiable information that We collect through
Your use of the Platform to unaffiliated third parties. We reserve the right, however, to provide such
information to Our affiliates, third party contractors, employees, contractors, agents, and designees to the
extent necessary to enable them to perform certain Platform related Services (such as improving Platform
related Services and features, or maintenance Services) on Our behalf.
7.2. We value your Personal Information and only share it with third parties in circumstances where such
sharing conforms to law, any applicable confidentiality agreements, and our policies and practices. From
time to time we may disclose Personal Information to:
i. third parties where you have provided your consent;
ii. our service providers and subcontractors, including our affiliates, and/or third-party
websites (such as social media platforms or search engines) retained to perform functions
on our behalf, or to provide services to us; credit card and data processing; software
development; Website hosting and management; information technology and office
services; body measurement as provided by You with tailors for alteration purposes or
with designers for customisation, Your shipping address to courier companies, legal,
accounting, audit and other professional service providers; and other services related to
our business), provided such service providers and subcontractors have entered into
written agreements with us and do not collect, use, or disclose the Personal Data for any
purpose other than to perform such functions on our behalf, to provide services to us, or
as otherwise required or permitted by law;
iii. third parties who, in our reasonable judgment, are providing or seeking the information
as Your authorized or appointed legal agent;
iv. a person or entity, in the event of a sale, merger, consolidation, change in control,
transfer of substantial assets, financing, reorganization, or liquidation whereby we
transfer, sell, or assign to such third party information concerning Your relationship with
us, including without limitation, Personal Information that You provide and other
information concerning Your relationship with us; and
v. to any third party if We believe that We are required to do so for any or all of the
following reasons: (i) by law; (ii) to comply with legal processes or governmental
requests; (iii) to prevent, investigate, detect, or prosecute criminal offenses or attacks on
the technical integrity of the Platform or Our network; and/or (iv) to protect the rights,
property, or safety of or Our employees, the Users of the Platform, the public, or You.
8. Data retention:
8.1. Unless a longer retention period is required or permitted by law, we will only hold Your Personal
Information on Our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy.
8.2. Even if We delete Your Personal Information, it may persist on backup or archival media for legal, tax or
regulatory purposes.
8.3. We will also retain Automatic Information for internal analysis purposes. Automatic Information is
generally retained for a shorter period of time, except when this data is used to strengthen the security or
to improve the functionality of our Service, or we are legally obligated to retain this data for longer
periods.
9. Security:
The Platform takes Your security seriously and We take precautions to keep Your Information secure. We have
put in place appropriate physical, electronic and managerial procedures to safeguard the information that We
collect. However, due to the open communication nature of the internet, We cannot guarantee that
communications between You and the Company, or information stored on Our Platform, will be free from
unauthorized access by third parties. Any transmission of information by You to Our Platform is at Your own
risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that
the security of any account you might have with us has been compromised), please immediately notify us of the
problem by contacting us at the contact details below.
10. INTERFACES WITH THIRD-PARTY WEBSITES AND SERVICES
Our Platform may contain links, references, and content from other websites and services outside of our control.
Please be aware that we have no control over these websites and services and our Privacy Policy does not apply
to them.
We will not be liable to you for any issues arising in connection with their use of your information and we
encourage you to read the Privacy and Cookie Notices and Conditions of Use of any linked, referenced, or
interfacing websites and services you visit or use.
11. USER PROFILE ON THE WEBSITE
We will keep your Personal Information in our possession accurate, complete, current and relevant,
based on the most recent information made available to us. If you have provided any Personal
Information or Information about yourself, and would like to modify them, you may do so at any time
by signing in and changing your profile settings and information. You can also email to us at
privacy@theethnic.co. You agree that the Company will not be liable directly, indirectly, incidentally or
consequentially for any damages or liability as a result of disclosing Personal Information or other
Information through your account including your profile with any third party for the fulfilment of
services.
We post customer testimonials and reviews on our Website which may contain Personal Information.
We do obtain the customer's consent via email prior to posting the testimonial to post their name along
with their testimonial. If you would like to request to have your testimonial or review removed from our
Website you may email us at privacy@theethnic.co. We make efforts to keep such testimonials or
review or pictures secure, however we cannot guarantee cent percent security for such testimonial
reviews or picture and such testimonial can be misused by third parties. We use a third party email
provider to store emails you send us. You agree and confirm that such testimonials and review shall be
our property.
12. Service Providers:
We may employ or partner with third-party companies and individuals to facilitate our Service (“Service
Providers”), provide the Service on Our behalf, perform Service-related services or assist Us in analyzing
how Our Service is used. These third parties may have access to your Personal Information only to
perform the tasks on our behalf and are obligated not to disclose or use it for any other purpose. The third
parties with whom information may be shared includes but is not limited to:
i. We use a third party server to host our Website. Our Website server automatically logs the IP
address you use to access our Website as well as other information about your visit such as the
pages accessed, information requested, the date and time of the request, the source of Your
access to our Website (for instance the website or URL (link) which referred You to our
Website), and Your browser version and operating system). Our third party hosting service
provider stores server logs to ensure network and IT security so that the server and Website
remain uncompromised. This includes analyzing log files to help identify and prevent
unauthorized access to our network, the distribution of malicious code, denial of services attacks
and other cyberattacks, by detecting unusual or suspicious activity. Unless, We are investigating
suspicious or potential criminal activity, We do not make, nor do We allow our Website server
provider to make any attempt to identify You from the information collected via server logs.
ii. We collect measurements data which may be either body measurements, or garment
measurements, which we store on our servers for better user experience next time when the same
customer visits our Website. You agree and confirm that we can share your such measurements
with tailors / designers who may be our third-party service provider to customize your garments.
iii. We will also be sharing your Personal Information with our logistic partner for shipping the
product to You.
iv. We use other third party service providers such as short message service provider to deliver
messages such as OTP, transactional and promotional messages on our behalf.
v. Payments: We have engaged external service providers who provide payment gateways on our
Website. In order to process your payment, we use a number of third-party payment processors,
including but not limited to Cashfree, Razorpay, Mobikwik, PayTM, AmazonPay, Verifone, 2
Checkout, Paypal. Your payment will be processed by the payment provider You choose to
process Your payment via a payment gateway. The payment gateway has not necessarily been
screened or reviewed by Us and We are neither responsible for the privacy practices or the
contents of such payment gateway nor shall be held answerable for the inaccurate, or
inappropriate information which appears on such payment gateway. The said payment gateway
may contain cookies. While We use cookies in other parts of the Website, cookies received with
the payment gateway are / may be collected by such service provider and we do not have access
to that information.
It will be presumed that payment is made out of Your bank account / credit card / debit card
through payment gateway and not from third party account. Payment and other terms of the
payment gateway shall be read and understood by You, before commencing any transaction with
us. Please note the moment You opt for the payment gateway services You will be transferred to
the application / website of payment gateway service provider and We will not be liable for any
activities/ transactions entered between You and payment gateway service provider.
Our Privacy Policy does not address, and we are not responsible for the privacy, use, collection, storage or
transfer of information or other practices of any third party, including but not limited to payment gateways to
which the Website links. The inclusion of a link on the Website does not imply our endorsement of the linked
application or such services. Please note that We are not responsible for the collection, usage and disclosure
policies and practices (including data security practices) of any third party. We do not collect any financial
information, card number, cvv, etc. Such information are entirely handled by third party payment gateway
service providers.
13. Legal Disclaimer:
We reserve the right to disclose Your personally identifiable information as required by law and when we
believe that disclosure is necessary to protect Our rights and/or to comply with a judicial proceeding, court order
or legal process served on Our Platform. We may be required to share the aforesaid information with
government authorities and agencies for the purposes of verification of identity or for prevention, detection,
investigation including cyber incidents, prosecution and punishment of offences. You agree and consent for the
Company to disclose Your Information, if so required under the applicable law.
14. A Special Note about Children:
The Services under the Platform are not directed towards children under the age of 18 (eighteen). They are not
allowed to register with or use the service or provide personal data. If you are a parent or guardian and you are
aware that your Child has provided us with Personal Information, please contact us. If We discover that We have
collected personal information from a child under 18 without verification of parental consent, We will take steps
to remove that information.
15. Governing Law:
The laws of India shall govern this Privacy Policy, regardless of Your location. You hereby expressly consent to
exclusive jurisdiction and venue located in Bangalore, India, for all matters or disputes arising out of or relating
to the Terms of Use or Your access or use of the Platform and Services.
ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO THE TERMS OF USE OR YOUR USE
OF THE PLATFORM MUST BE BROUGHT BY YOU WITHIN ONE (1) MONTH OF THE DATE SUCH
CAUSE OF ACTION FIRST AROSE, OR SUCH CAUSE OF ACTION IS FOREVER WAIVED BY YOU.
EACH CAUSE OF ACTION SHALL BE ADJUDICATED INDIVIDUALLY, AND YOU AGREE NOT TO
COMBINE YOUR CLAIM WITH THE CLAIM OF ANY THIRD PARTY.
16. CLAUSES SPECIFIC TO USERS WHO ARE DOMICILED IN EUROPE
While we process your data, we strictly adhere to the General Data Protection Regulation (“GDPR”) currently
in force throughout Europe and available to all citizens of the European Union.
You can assert the following rights against us within the scope of the GDPR in relation to your personal data:
● Your right to information and access in accordance with Article 15 of the GDPR,
● Your right to rectification under Article 16 GDPR,
● Your right to erasure under Article 17 GDPR,
● Your right to restriction of processing under Article 18 GDPR and
● Your right to data portability under Article 20 GDPR.
● You also have a right to lodge a complaint the competent data protection supervisory authority (Article 77
GDPR in conjunction with § 19 BDSG).
● You can also withdraw a given declaration of consent to the processing of your personal data at any time.
Please note that this declaration cannot work retrospectively.
17. CLAUSES SPECIFIC TO USERS WHO ARE DOMICILED IN CALIFORNIA
The laws in force in the state of California, United States of America, requires the Company to state the various
rights that the California Consumer Privacy Act (“CCPA”) provides to those people who are domiciled in
California. The CCPA grants state residents’ certain rights, including the rights to access specific types of
personal data, to learn how we process personal data, to request deletion of personal data, and not to be denied
goods or services for exercising these rights.
If you are an authorized agent wishing to exercise rights on behalf of a California resident, please contact us and
provide a copy of the consumer’s written authorization designating you as their agent.
We may need to verify your identity and place of residence before completing your CCPA rights request.
18. CONSENT WITHDRAWAL, DATA DOWNLOAD & DATA REMOVAL REQUESTS
To withdraw your consent, or to request the download or delete your data with us for any or all our services at
any time, please email us at privacy@theethnic.co.
19. Grievance Redressal:
If You find any discrepancies or have any grievances in relation to the collection, storage, use, disclosure and
transfer of Your Personal Information under this Privacy Policy or other terms and conditions or policies of the
Company, please contact Us at dataprivacy.grievanceofficer@theethnic.co.
Alternatively, you can also contact the Grievance Officer directly. The name and contact details of the
Grievance Officer are provided below:
Aman Bajaj
Anam Fashion Pvt Ltd., 3 rd Floor Above Café 27, HSR Layout, Sector 2,
Bangalore, Karnataka
dataprivacy.grievanceofficer@theethnic.co
9AM - 5PM (on all working days)
